published by the Penguin Group, 2012
intro
'London and its transport are synonymous. The Underground roundel and the Tube map signify London.' (p7)
'Londoners since the mid-ninethenth century have been moved, and the identity of their city defined, by the growth of the transport system.' (p7)
'The persuasive and essential nature of mass transport forms an integral part of the urban environment of London; through the blood-red tiling of Leslie Green's Edwardian stations, in his platform tile patterns and in the modernist station designs of Charles Holden for the Northern and Piccadilly line. The Johnston typeface is London's alphabet, cutting cleanly through the visual clutter of the city's streets, while the Underground roundel stands out as a clear marker for stations and bus stops and symbolises the brand, the civic value, of this public service.' (p8)
'Greater London's population grew from around one million in 1800 to over seven million by 1914 and to a peak in 1939 of 8.6 million. With a population of 8.3 million today, London is the prime economic mover at the heart of the UK's southeast region of up to 18 million people.' (p8)
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