+The ability to construct meaning from visual images and type.
+The ability to construct meaning from visual images and type.
+Producing images that effectively communicate a message to an audience.
VISUAL COMMUNICATION:
+Is a process of sending and receiving
messages using images and type
+Is based on a level of shared understanding of signs, symbols, gestures and objects
+Is affected by audience, context, media and method of distribution.
+Is based on a level of shared understanding of signs, symbols, gestures and objects
+Is affected by audience, context, media and method of distribution.
KEY ELEMENTS OF
GRAPHIC DESIGN
FRAME
FORMAT
FIGURE/FORM
GROUND
COMPOSITION
VISUAL DYNAMICS
TYPE
IMAGE
COLOUR
LAYOUT
LEGIBILITY
READABILITY
All that is necessary for any language to exist is an agreement amongst a group of people that one thing will stand for another.
SLIDES FROM PRESENTATION
VOCABULARY
• font
• typeface
• font family
• weight
• Stroke
• uppercase /
lowercase
• tracking
• kerning
-Serif
-Sans Serif
-Script
-Black Letter
-Display
-Monotype
-Symbol
• TYPEFACE
A collection of characters, letters, numbers, symbols, punctuation etc. which have the same distinct design
A collection of characters, letters, numbers, symbols, punctuation etc. which have the same distinct design
• FONT
The physical means used to create a typeface, be it computer code, lithographic film, metal or woodcut
The physical means used to create a typeface, be it computer code, lithographic film, metal or woodcut
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