Wednesday 1 February 2012

OUGD404//THE ANATOMY OF TYPE NOTES//DESIGN PRINCIPLES


SEMINAR NOTES:


VISUAL SYNECDOCHE
This term is applied when a part is used to represent the whole, or vice versa. Quite simply, the main subject is substituted for something that is inherently connected to it. This substitution only works if what the synecdoche represents is universally recognised

 VISUAL METAPHOR
A visual metaphor is used to transfer the meaning from one image to another. Although the images may have no close relationship, a metaphor conveys an impression about something relatively unfamiliar by drawing a comparison between it and something familiar.



VISUAL METONYM
A visual metonym is a symbolic image that is used to make reference to something with a more literal meaning. For example, a cross might be used to signify the church. By way of association the viewer makes a connection between the image and the intended subject. Unlike a visual synecdoche , the two images bear a close relationship, but are not intrinsically linked. 




Legibility
is the degree to which glyphs (individual characters) in text are understandable or recognizable based on appearance. 



Readability
is the ease in which text can be read and understood. It is influenced by line length, primary and secondary leading, justification, typestyle,
kerning, tracking, point size, etc. 

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