WHAT IS DESIGN FOR PRINT?//SEVEN THINGS TO KNOW ABOUT PRINT//OUGD504

SEVEN THINGS YOU NEED TO KNOW ABOUT PRINT PRESENTATION:

BASED ON A MODEL FOR LITHOGRAPHIC PRINTING:

• Colour Models
• Formats
• Artwork
• Stock
• Processes
• Finishing
• Costing

COLOUR MODELS:

• CMYK - Print
• RGB - Screen
• Hexachrome - Printing Dots
• Spot Colour - A Colour outside CMYK
• PMS - Pantone Matching System

FORMATS:

• Standard ISO paper sizes
• A & SRA sizes
• Imperial (North America) versus Metric (Rest of the World)
• Tabloid (compact) Broadsheet,  Berliner
• Envelope 'C' Sizes

STOCK:

• Weights (GSM)
• Finish - Gloss, Slik, Matt, Coated, Uncoated
• Recyclable or Sustainable Companies (Stock & Ink)
• Laid or Wove
• Boards, Carton (3D Printed Flat)
• Many More Variations
• Plastics and Acetates (Not Paper based)

ARTWORK:

• Document Set Up (Correct Size)
• File Formats & Fonts (Making sure that the printer has the fonts you have)
• Spellcheck
• Colour Specification (Making sure the colour is consistent)
• Printer Marks
• Pre-Flight Checks
• Mock-Ups (Important to see what it looks like physically before you print properly)
• Proof
• Sign Off (Really Important) Get the client to sign of so then if there is a problem it isn't your fault.

PRINT PROCESSES:

• Lithographic
• Gravure
• Screen-Print
• Flexography
• PAD-Printing
• Six Colour
• Laminate - Gloss/Matt
• Foil Blocking
• Embossing/De-Bossing
• Spot UV Varnish

FINISHING:

• Binding (What Type?)
• Folding and Creasing
• Die Cutting / Stamping / Drilling

Die Cut is cut out edges (outside)
and Die Stamp is the hole in the middle (inside)

COSTS:

• Get a quote early on, best before you start a job
• Identical specification for 3 print estimators to work to
• It doesn't matter how many you get printed, it's the plate that costs in standard litho
• Sometimes the finish can cost nearly as much as the print job
• Leant roughly what things cost(unit cost)
• Understand viable minimum quantities. Larger printers won't do less than 1000 prints.
• Extras/Authors corrections
• Delivery of things? Paper is heavy and sometimes has to be delivered on a palette which can be extremely expensive.