CONTEXT OF PRACTICE//BRIEFING//OUGD501

CONTEXT OF PRACTICE BRIEFING:

RESEARCH THEMES

• These themes will be contextualised within graphic design and give you an opportunity to bring both practical and theoretical research together.
• Underpinning your research, investigation and critical thinking…
• Think about directing your project to one of these steps:

SUSTAINABILITY 

Environmental design, environmentally sustainable design, environmentally conscious design. This is the philosophy of designing physical objects, the built environment, and services to comply with the principles of social, economic and ecological. Production to go out, function and engage with an audience

CONSUMERISM 

Consumerism is a social and economic order that encourages the purchase of goods and services in greater and greater amounts. Understanding of the dynamics of capitalism

MODERNISM

In a broad definition, is a modern thought, character, or practice. The term describes the modernist movement in the arts, its set of cultural tendencies and associated cultural movements, originally arising from wide-scale and far reaching changes to Western society in the late 19th to 20th century. Not just an illustration of modernist style, still have the theoretical engagement with modernism. Theoretical investigation within context of publication.

SOCIAL IMPACT

Understanding the effects on society that happen as a result of an action, activity, project, programme or policy. The 'impact' of this action or activity can be positive or negative, and can be intended or unintended, or a combination of all of these. How the design world around us has changed and physicality; internet/ books, camera/ digital camera        

PROPAGANDA

Form of communication that is aimed towards influencing the attitude of a community toward some cause or position by presenting only one side of an argument. Brand guidelines, advertising standards, regulations. Doctrinaire standard of propaganda in western advertising

VISUAL LANGUAGE 

A system of communication using visual elements. The elements in an image represent concepts in a spatial context, rather than the linear form used for words. Simultaneously, good opportunity to communicate the understanding of a theory, not only through the words that you write but the style of your design; through layout design. You can evidence your understanding of how content is structured.