Wednesday, 1 January 2014

COP3//PRIMARY RESEARCH NATIONAL RESULTS//OUGD601

NATIONAL SURVEY RESULTS

POINT OF SURVEY:

  • logo for London underground only really needs to be recognised in London, there is no need for it to be a recognised brand beyond the capital, yet it is which shows the success of the design.  This is one way you can measure the success of a design, if it is popular, or at least recognisable worldwide.
  • if it is recognisable on a national scale that will prove its success in the UK
  • if it is recognised on a worldwide scale it will prove its success globally
  • excluding london (makes the survey less valid)

Even though a national survey wouldn't prove my point (the London Underground roundel being a successful, globally recognised design, proving the success of something that really only needs to be recognised in London, as that is the only place it has use)

LEEDS - MILLENIUM SQUARE - results / 15 PEOPLE ASKED

LONDON UNDERGROUND 15/15
PARIS METRO 3/15
NEW YORK SUBWAY 1/15
U-BAHN BERLIN 4/15

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