WHAT IS A LINE?//OUGD404

I've decided to change my idea slightly and still keep the same concept however change the format it is delivered on, I would like to create a set of posters instead of a booklet:


WHAT IS A LINE// MAPS//INTERRAIL/TRAVELLING//PUBLICATION/TYPE AND GRID

LIKE:TRAVELLING/INTERRAIL LINE:MAPS LOGIC: PUBLICATION/TYPE & GRID

Brief: What is the problem you intend to solve?
I would like to make a set of POSTERS about interrailing/ travelling around europe to promote the interRail company on its forty year anniversary.  .
Who needs to know? Who is your audience? Be concise no more than ten words.
Anyone interested in travelling
What do they need to know? Be clear and specific.
More information about interRail, the benefits of interRailing, what the experience involves, how they can get the most out of their trip, prices etc.
What will they respond to? How will they connect/ understand the outcome?
I plan to create posters promoting the company to get people to take an interest in what its about and then refer to the website for more information
What research is required? What do you need to know in order to complete this brief to the fullest potential?

I need to research into interRail more,different countries in Europe,prices, passes, planning etc. 

Primary: Survey asking people if they know about interRail/whether they would be interested in doing it etc.

Also for visuals use tickets/photographs/maps and leaflets I collected whilst interRailing

Secondary: Look into existing promotional work about interRail, maps, interRail company etc.