TASK:

Identify a minimum of 5 examples of the effective/creative use of print in the following areas of design:

Branding and Identity
Packaging and Promotion
Publishing & Editorial
Information & Wayfinding

BRANDING AND IDENTITY:

MONTERO

El Montero, is a restaurant located in Saltillo Coahuila, a city very close to the Mexican northern border.

Its kitchen represents the restaurant's surroundings as it is located on one of Mexico's deserts. El Montero's menu is inspired on regional food, integrating elements from contemporary kitchens.

The project was developed inside an edification from the colonial period considered national patrimony. The development was executed with respect and care toward its elements.

Our job as brand developers was to create a personality where we could glorify traditional kitchen values making the most of regional raw materials.

For the interiors, we developed a project where antique elements could be combined with modern objects allowing the space to communicate its gastronomical concept.

BRANDING AND IDENTITY FOR WANDERLUST HOTEL

Foreign Policy Design Group designed this amazing brand identity for the Wanderlust Hotel in Singapore–the plane motif is cunningly tucked into the small details of the paper products, so that simple actions such as opening an envelope reveals different minute surprises.

NEVADA BOARDS

Nevada is a B2B company that imports and distributes action sport goods, such as skis and longboards to stores mainly in Norway. They also have their own private brand namned Nevada Boards

SAM TOOTAL

BECAUSE STUDIO - HIGH RES SPECIAL

PACKAGING AND PROMOTION:

FRUITA BLANCH

Fruita Blanch is a family business with a long tradition. Generation after generation, Fruita Blanch has grown fruit and produced their own jam, preserved products and organic juices. Fruita Blanch's new product line is here to let you know about their low-sugar, chemical free preserved products. Produced from 100% organic, self-harvested fruit.
Mark
Tradition, artisan methods and the deepest care in what they do, is what defines Fruita Blanch. Gourmet product creations of the future made with the values of the past.
Package
Fruita Blanch has developed a versatile set of multi-sized labels to fit every jar. These labels have been designed to reveal as much of the jar product as well as to emphasize its artisanal nature.

ARC AND CO:

Founded by a Yoga instructor based in Vancouver, Canada - Coco By Rose is a boutique skin moisturizer manufacturer that strives to provide top-quality, home-made skin products while staying true to its commitment to environmental sustainability. Coco By Rose approached Arc & Co. Design Collective to extend its brand philosophy through packaging design for its new line of all natural coconut oil body moisturisers.

The solution proposed was complete and simple. First, a new brand identity was created to highlight the company's differentiator - it's cultural heritage. The new identity highlights the founder's two grandmothers, who were her inspiration and source for the products' recipes. By focusing on the brand's cultural association, the packaging design followed suit.

The packaging design truly highlights it visual association to the South Pacific, while its structural and functional design focuses on the brand's mandate to sustainability. By designing a generic belly-band wrap and labels using eco-friendly inks and cardstock, the printing cost was minimal and cuts packaging waste during inventory running-changes. Additionally, the home-made feel of the product-line was extended by individually hand stamping the scents' name on the packaging, giving it a personal touch.

All in all, Coco By Rose is a brand that wants to stay true to its heritage. The overall branding and packaging design solution provided by Arc & Co. Design Collective will allow the brand to grow without straying away from its brand philosophy.

VICTOR DESIGN:

A natural hand wash that both purifies and protects the skin.

Select tea leaves from Bih Lu’s organic tea gardens are refined through a delicate process using of traditional, time-honored methods. Cooked tea leaves are ground into a perfectly proportioned essential oil. From this oil we produce a light and refreshing hand wash which returns both mind and body to a natural state of purity.

STUDIO H:

One of the pioneers of organic farming, Doves Farm’s rebranding created a strong presence in the market and established their credentials as a leading organic brand. We continue to work with Doves Farm as brand guardians creating new packaging design for new products and evolving existing ranges to keep the brand fresh, unique to the category and ahead of their competitors.

KORLY DEVRIES:

Packaging design for Farmer Direct Co-op. Apothecary bottles, kraft paper and antique botanical illustrations helped to reinforce the small co-op feel of a variety of products, ranging from oils to pancake mixes.

PUBLISHING AND EDITORIAL:

THE UNIVERSE:

FOLIO:

STUDIO MUSEUM IN HARLEM

New Project: AIR Catalog

EYE OF THE TIMES: centennial images of taiwan / 2011

2012 golden butterfly awards - golden award

UNTILL THE END OF THE ROAD/ 2010

2011 hkda global design awards - silver awards

2011 golden butterfly awards - bronze award

INFORMATION AND WAY FINDING:

ACCEPT AND PROCEED// THE GIRL EFFECT:

Here’s a brilliant project by the London based design studio Accept and Proceed in support of The Girl Effect.

WORLD FLAG SYSTEM:

Conceptual project for a redesign of the flags of the world. I created a general system based on a color grid and the geo coordinates of the different countries. Additional Information about the population and the gross national product is attached to each flag to help to differentiate.