As suggested in our crit feedback we have decided to create an event in order to make invitations and letterheads. The places we have decided to hold the event in Italy are Milan, Rome and Florence, all considered to be fashion cities. I have been looking into potential venues for the launch of the Ted Baker brand and have found some places that could work.
I looked at places where Milan Fashion Week hold their events to see if any of the venues were appropriate for the TED BAKER launch.
At first I started to look at fashion venues where I thought could host the Ted Baker launch but I found this quite difficult because only Milan had a big choice and I felt like the options in Milan where too big and not personal enough as they were the places used to host Milan Fashion Week which is a big event. We wanted to go for something more low key and personal for the Baker launch. I felt the best way to do this would be ti research into streets/districts that our big on fashion and designer labels. These were the three streets I came across from Milan, Rome and Florence where the new Ted Baker store can be opened and host the new 'When in Rome...' campaign and launch the Autumn collection.
1. MILAN
Quadrilatero della moda
DESCRIPTION OF VENUE
The quadrilatero della moda (‘quadrilateral of fashion’), or Via Montenapoleone fashion district, is a high-class shopping district in the centre of the Italian city of Milan, characterised by the presence of numerous boutiques and related retail outlets which represent most of the world’s major fashion houses.
This area is considered by numerous expert in the fashion industry such as Vogue, one of the most or even the most important fashion district of the world.
WHY I HAVE CHOSEN IT
I think this would be a suitable place to hold the Ted baker launch, it is associated with high class brands with boutiques and retail outlets which would fit perfectly with the type of audience we are trying to appeal to.
PHOTOS OF VENUE/STREET
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2. ROME
Via Condotti
Via Condotti (officially Via dei Condotti) is a busy and fashionable street of Rome, Italy. Today, it is the street which contains the greatest number of Rome-based Italian fashion retailers, equivalent to Milan's Via Montenapoleone, Paris' Rue du Faubourg-Saint-Honoré,Florence's Via de' Tornabuoni or London's Bond Street.
WHY I HAVE CHOSEN IT
I think because of the street choice for Milan it would be good to keep it consistent and have another high end fashion street as the place to open a Ted Baker store. It is a fashionable street, once again targeting our target audience.
PICTURES OF VENUE/STREET
2. FLORENCE
Via de' Tornabuoni
Via de' Tornabuoni, or Via Tornabuoni, is a street at the center of Florence, Italy, that goes from Antinori square to ponte Santa Trinità, across Santa Trinità square, characterized by the presence of fashion boutiques.
The street houses high fashion boutiques, belonging to stylists such as Gucci, Salvatore Ferragamo, Enrico Coveri, Roberto Cavalli, Emilio Pucci and others.
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