PRIMARY RESEARCH SURVEY//THE IMPORTANCE OF A SUCCESSFUL LOGO DESIGN
In chapter two of my dissertation I look more specifically at design elements within the tube, including the roundel. The roundel is one of the most recognised designs to come out of the London Underground. The point of the survey is to prove the success and strength of the design. I feel in this case, one of the best ways to measure how successful the design is is by its popularity, how recognised it is nationally and internationally. These are a set of nine logos representing nine different metro systems around the world, including the the most highly used subway in the world, the Seoul Metropolitan, South Korea.
The aim of the survey is to get a national (excluding London) and international audience to see how many logo designs the recognise.
DO YOU RECOGNISE ANY OF THESE LOGOS?