Tuesday 26 March 2013

WHAT IS GOOD?//MOVING TO PARIS//OUGD505

This is an interview with someone who decided to move to Paris for about four months, I thought this would be good to look at as I can hear about the experience of living the Parisian lifestyle from someone who isn't actually from Paris or even France.

INTERVIEW:


Wow, you decided to move to Paris for four months, how did that come about?
I’ve always thought about living somewhere else other than Sweden. It’s not because I don’t like the country, rather because I want to see more. Paris has been at the top of my mental list for quite sometime now. When I visited it for the third time last spring, everything just felt right and it was a place I wanted to experience for a longer period of time. Since then, I’ve been thinking about moving to Paris to see what it would be like. Perhaps you could call it a “test period” to see if the city and I will agree. You never know if you don’t try it, right? And that’s where I am at the moment.

Carin: “Who wouldn’t want to sit on the back of that Vespa riding along the boulevards and avenues all over Paris?”
You’re originally from Sweden, how was the transition to Parisian life?
Well, many things are quite similar to Sweden and it’s not that big of a cultural leap for me as I imagine it could be for others. But at the same time, some things are also very different from what I’m used to. I’m trying to be like a sponge while I’m here, attempting to soak up as much as I possibly can.
One thing that I’m so fond of over here and that’s different from Sweden is the politeness everyone has towards each other (most of the time anyway). For example, you always greet people with a bonjour Monsieur/Madame and when some (that I’ve encountered) leave the bus, often they never forget to call out bonne journée or au revoir to the bus driver. I can’t even imagine the bus driver’s face if I would call out, “Good bye, have a nice day!” in Sweden. It seems like such a small and silly thing, but I really like it. With that being said, of course not everyone is the same. Each person is still different and has his or her own way.

Carin: “I picked up a few sweets from Ladurée the other day. Macarons in different flavours: chocolat, fruit noir, framboise, caramel and the Valentine’s Day special – pamplemousse. I have a feeling I will become a pastry and sweet expert after my time here … or at least I should be after all this eating.”
Can you share with us some of your Parisian discoveries? How about things you like to do … for free?
What I like most about the city is to simply walk around. I know that this sounds like such a cliché but I truly love it. Last week, for example, I walked around the St. Germain area, onto the 7th arrondissement and back again. Just walking, stopping whenever I wanted to, visiting small shops, taking pictures and choosing new streets to discover. It’s so relaxing to walk around alone only with your thoughts while getting to know the city a bit better. I think that my uncle gave me the best advice before leaving when he said, “Make time and plans to do absolutely nothing.”

Carin: “A Sunday in Paris. At first it seemed like the city was packed with people, but as soon as I got away from the tourist attractions, the city was totally empty. On some streets, I was even all alone.”
Another thing that I think you should do if you travel or move to another city alone is to learn to eat, sit or just have a cup of coffee all by yourself, especially in Paris! I often find many people here by themselves, just enjoying being alone. To me, this was a scary situation before arriving since I’ve always travelled either with my family, friends or boyfriend. Sometimes, it can still be quite intimidating. But when you overcome that feeling, you often end up having a really great time by yourself.

Carin: “I could sit in this chair for hours, just enjoying the sun. But since it’s quite cold at the moment, and I don’t want my back to freeze to the chair, I think I’ll have to wait a few more weeks (hopefully, only weeks).”

Monday 18 March 2013

COLLABORATIVE BRIEF//TED BAKER//IMAGES FOR PUBLICATION//OUGD503

IMAGES FROM THE A/W COLLECTION TO USE IN LOOK BOOK/PUBLICATION:
These are the images that are from the collection that I will be using for the Look Book.  As we decided we wanted to go with a sleek, stylish, italian fashion Look Book I think the images would suit this more if changed to black and white to keep the consistency.



Sunday 17 March 2013

COLLABORATIVE BRIEF//TED BAKER//EVENT VENUE//OUGD503

TED BAKER LAUNCH VENUE:
As suggested in our crit feedback we have decided to create an event in order to make invitations and letterheads.  The places we have decided to hold the event in Italy are Milan, Rome and Florence, all considered to be fashion cities.  I have been looking into potential venues for the launch of the Ted Baker brand and have found some places that could work.

I looked at places where Milan Fashion Week hold their events to see if any of the venues were appropriate for the TED BAKER launch.

At first I started to look at fashion venues where I thought could host the Ted Baker launch but I found this quite difficult because only Milan had a big choice and I felt like the options in Milan where too big and not personal enough as they were the places used to host Milan Fashion Week which is a big event.  We wanted to go for something more low key and personal for the Baker launch.  I felt the best way to do this would be ti research into streets/districts that our big on fashion and designer labels.  These were the three streets I came across from Milan, Rome and Florence where the new Ted Baker store can be opened and host the new 'When in Rome...' campaign and launch the Autumn collection.

1. MILAN

Quadrilatero della moda


DESCRIPTION OF VENUE 
The quadrilatero della moda (‘quadrilateral of fashion’), or Via Montenapoleone fashion district, is a high-class shopping district in the centre of the Italian city of Milan, characterised by the presence of numerous boutiques and related retail outlets which represent most of the world’s major fashion houses.
This area is considered by numerous expert in the fashion industry such as Vogue, one of the most or even the most important fashion district of the world.
WHY I HAVE CHOSEN IT
I think this would be a suitable place to hold the Ted baker launch, it is associated with high class brands with boutiques and retail outlets which would fit perfectly with the type of audience we are trying to appeal to.
PHOTOS OF VENUE/STREET
2. ROME

Via Condotti

Via Condotti (officially Via dei Condotti) is a busy and fashionable street of RomeItaly.  Today, it is the street which contains the greatest number of Rome-based Italian fashion retailers, equivalent to Milan's Via MontenapoleoneParisRue du Faubourg-Saint-Honoré,Florence's Via de' Tornabuoni or London's Bond Street.
WHY I HAVE CHOSEN IT
I think because of the street choice for Milan it would be good to keep it consistent and have another high end fashion street as the place to open a Ted Baker store.  It is a fashionable street, once again targeting our target audience.
PICTURES OF VENUE/STREET

2. FLORENCE

Via de' Tornabuoni


Via de' Tornabuoni, or Via Tornabuoni, is a street at the center of Florence, Italy, that goes from Antinori square to ponte Santa Trinità, across Santa Trinità square, characterized by the presence of fashion boutiques.
The street houses high fashion boutiques, belonging to stylists such as Gucci, Salvatore Ferragamo, Enrico Coveri, Roberto Cavalli, Emilio Pucci and others.

WHAT IS GOOD?//PARIS: PUBLICATION/TRAVEL GUIDE RESEARCH//OUGD505

PHAIDON TRAVEL GUIDE: PARIS

After the crit Simon told me to look into Phaidon Wallpaper city guides, I have looked more into the style and some ideas into what the content of mine could be.


OVERVIEW
  • A new concept in city guides
  • Tightly edited and ruthlessly researched, for the discerning traveller who wants a true taste of the best a city has to offer
  • Rigorously selected, the guides include the ultimate places to enjoy art and architecture and to sleep, eat, drink, shop, exercise and relax
  • Ideal for the weekend tourist, the business traveller, or even those enjoying an extended stay
Wallpaper* City Guides present a tightly edited, discreetly packaged list of the best a location has to offer the design conscious traveller. Here is a precise, informative, insider’s checklist of all you need to know about the world’s most intoxicating cities.
Whether you are staying for 48 hours or five days, visiting for business or a vacation, we’ve done the hard work for you, from finding the best restaurants, bars and hotels (including which rooms to request) to the most extraordinary stores and sites, and the most enticing architecture and design. Wallpaper* City Guides enable you to come away from your trip, however brief, with a real taste of the city’s landscape and the satisfaction you’ve seen all that you should.
In short, these guides act as a passport to the best the world has to offer.
APP
WALL PAPER CITY GUIDE PARIS:
The newly updated Wallpaper* City Guide apps present the best a location has to offer to the design-conscious traveller. Tightly edited and discreetly packaged, it is a precise, informative, insider’s checklist of all you need to know about the world’s most intoxicating cities.

The Wallpaper* City Guide apps contain the same content that you will find in the print edition but in a format that best utilises the capabilities of both the iPhone and iPad.

Whether you are staying for 48 hours or five days, visiting for business or a vacation, we’ve done the hard work for you, from finding the best restaurants, bars and hotels (including which rooms to request) to the most extraordinary stores and sites, and the most enticing architecture and design.

“Good for business travelers or if the city is just one stop of many” — NYTimes.com Style Magazine

“Packed with insider info on the world's coolest hotels, restaurants, and attractions” — Vogue

Each guide presents a succinct selection of the city’s iconic architecture, the best restaurants, hippest bars and luxury hotels, as well as the most enticing galleries, shops and spas — perfect for business and design-savvy travellers.

City Guide Features

• Get a feel for the city with essential info, neighbourhoods you need to know and a tour of the city’s landmarks
• Explore the city in just one day with a 24-hour guide 
• Browse featured venue websites within the app
• Bookmark your favourite venues to create your own itinerary 
• Online & offline maps that allow you to navigate your way around the city and locate featured venues 
• Sync bookmarks between multiple iOS devices with iCloud

Thursday 14 March 2013

RESPONSIVE//PENGUIN DESIGN AWARDS//BOOK COVER DESIGNS//OUGD503

BOOK COVER DESIGNS:
I have looked at other book cover designs that I think work well to get some design ideas of my own:
I really like Coralie Bickford-Smith's designs for the penguin classics collection, I think the basic repeated pattern works well but its also the processes and stock that are used when producing these books that make them stand out.

Cloth Bound Series One

Year: 2009
Size: B format Hard Back - 204mm x 132mm
Illustraton: Coralie Bickford-Smith
'These titles explore my obsession to create beautiful, timeless artefacts for people to enjoy, cherish and pass on. Sumptuous, tactile books that evoke a rich heritage of bookbinding while retaining fresh appeal to modern readers; that both stand out in bookshops and have a longevity appropriate to the contents.'


F. Scott Fitzgerald

Year: 2010
Size: B format hard back - 204mm x 132mm
'I designed the patterns in an attempt to give these books something of the elegance and glamour of the art deco period, with the sense of ornate detail fused with the modernist aesthetic of mechanical repetition. The combination of metallic foil and matt paper is designed to feel good in the hand as well as look good on the shelf; by evoking the jazz age of Fitzgerald’s stories, I hope these books will give a little tactile enhancement to the reading experience.'

Cloth Bound Series Three

Year: 2010 - 2011
Size: B format hard back - 204mm x 132mm
Illustration: Coralie Bickford-Smith & Despotica (Gulliver's Travels & Inferno)
'These titles explore my obsession to create beautiful, timeless artefacts for people to enjoy, cherish and pass on. Sumptuous, tactile books that evoke a rich heritage of bookbinding while retaining fresh appeal to modern readers; that both stand out in bookshops and have a longevity appropriate to the contents.'