5 EXAMPLES OF BRANDING:
For the 2011 edition of La Vittoria, benefitting the Fondation Marie-Vincent, Daniel Boulud from New York and Christophe Michalak from Paris were headliners for a 5-star dinner that paid tribute to the inimitable pleasures of New York and Paris. The thick black typeface and yellow colour was a graphic tribute to the urban style of the Big Apple while the dusty pink combined with the serif typeface brought to mind the romance and allure that could only come from the City of Lights.
I've looked at the Paris side of this branding. Its branding for the French cuisine. The off red, light pink tone is subtle throughout the design. The swirls that surround the word 'Paris' indicate a classiness about the design. The bold type in contrast with the thinner typeface separates the headings. The pink suggests romance, Paris being the city of love/romance.
I chose this branding as one of my examples because, even though its not specifically about Paris, I liked the design and its rebranding for a hotel in Singapore, in keeping with travelling and places around the world.
Foreign Policy Design Group designed this amazing brand identity for the Wanderlust Hotel in Singapore–the plane motif is cunningly tucked into the small details of the paper products, so that simple actions such as opening an envelope reveals different minute surprises.
The theme is all in keeping with travel and adventure. Its quite playful and eye catching for a brand of a hotel. The reason for this constant reminder of travel and adventure when looking at the rebrand is because the Hotel is called Wanderlust. Wanderlust as the dictionary defines, is a strong innate desire to travel.
The colours and general feel of the branding reminds me of dreaminess, adventure and discovery, mostly because of the colour scheme. The airmail The airmail tricolour band i feel is what reminds you of travelling and getting mail from someone on a journey.
The rebrand of it looks quite expensive as there is an array of stock that all looks to be of high quality. There is also some embossing featured on the Itinerary booklet.
ITS NICE TO BE ALONE IN PARIS
This is a design of a re branded map of Paris, focusing on all the things to do whilst alone in Paris, rather than in couples which is usually expected in Paris.
'In this map we select 32 things to do in the city of light, none of which involve sharing a bottle of wine, eating bread and cheese on the banks of the Seine, or wandering arm in arm with your loved one. In fact, loved ones do not figure at all, this is a guide for the solo traveler and our suggestions are all best enjoyed on your own – although incurable romantics may wish to bring their partners too, we won't kick up a fuss.'
Among the highlights: a taxidermist extraordinaire, mint tea at the Grand Mosque, found photographs at Images & Portraits, along with places to eat, swim, drink, buy vintage erotica and enjoy a solitary ice cream. In short, everything the intrepid visitor might require.
The map is illustrated by Lord Dunsby. It is A3 (297x420mm) folded to A6 (105x148mm), and litho printed on recycled paper. The colour reminds me of travelling, it has the same blue, white and red airmail colour as the Wanderlust rebrand. The illustrations are simple as to not distract from its main purpose, giving directions.
A DROP IN THE OCEAN