Wednesday, 6 March 2013


For our LookBook for the Ted Baker A/W collection combined with a publication about British culture and fashion I have looked into some research that can go into the publication to make out target audience aware of British culture and lifestyle.


The culture of the United Kingdom is the pattern of human activity and symbolism associated with the United Kingdom and its people. It is informed by the UK's history as a developed island country, liberal democracy and major power, its predominantly Christian religious life, and its composition of four countries—England, Northern Ireland, Scotland and Wales—each of which has distinct customs, cultures and symbolism. The wider culture of Europe has also influenced British culture, and Humanism, Protestantism and representative democracy developed from broader Western culture.
British literature, music, cinema, art, theatre, media, television, philosophy and architecture are influential and respected across the world. The United Kingdom is also prominent in science and technology. Sport is an important part of British culture; numerous sports originated in the country, including the national game, football. The UK has been described as a "cultural superpower", and London has been described as a world cultural capital.
The Industrial Revolution, with its origins in the UK, had a profound effect on the socio-economic and cultural conditions of the world. As a result of the British Empire, significant British influence can be observed in the language, culture and institutions of a geographically wide assortment of countries, including Australia, Canada, India, Republic of Ireland, New Zealand, Nigeria, Pakistan, South Africa and the United States. These states are sometimes collectively known as theAnglosphere, and are among Britain's closest allies. In turn the empire also influenced British culture, particularlyBritish cuisine.
As a result of the history of the formation of the United Kingdom, the cultures of England, Scotland, Wales and Northern Ireland are diverse and have varying degrees of overlap and distinctiveness. Important parts of British folklore includeRobin Hood, the Arthurian myth and Jack and the Beanstalk.
London, as one of the world's four fashion capitals, is host to the London Fashion Week – one of the 'Big Four' fashion weeks. Organised by the British Fashion Council, the event takes place twice each year, in February and September. The current venue for most of the "on-schedule" events is Somerset House in central London, where a large marquee in the central courtyard hosts a series of catwalk shows by top designers and fashion houses, while an exhibition, housed within Somerset House itself, showcases over 150 designers. However, many "off-schedule" events, such as On|Off and Vauxhall Fashion Scout, are organised independently and take place at other venues in central London. British designers whose collections have been showcased at the fashion week include Vivienne Westwood, Alexander McQueenand Stella McCartney, while British models who have featured at the event include Kate Moss, Naomi Campbell, Jade Jagger, Jodie Kidd andRosie Huntington-Whiteley. Fashion designer Mary Quant was at the heart of the "Swinging London" scene of the 1960s, and her work culminated in the creation of the miniskirt and hot pants. Quant named the miniskirt after her favourite make of car, the Mini. The English fashion designer Charles Frederick Worth is widely considered the father of Haute couture.

10.  The tabloid press
The UK’S red tops have got both breasts and big headlines and we Brits can’t get enough. Even holidaying in far off lands doesn’t stop holiday makers getting their fix. The Sun, The Sport, The Star, The News of The World, there’s a veritable buffet of sleaze to be consumed, and consume we do. A true icon or not, they’re certainly synonymous with Great Britain (if not all that’s great with Britain)!
9.  The Beatles
Arguably the best British band ever, and certainly the best band to surface from Liverpool (move over Sonya), The Beatles and the ensuing Beatlemania, marked their brand of Pop Music, indelibly, across the globe. The mop haired foursome, John Lennon, Paul McCartney, Ringo Starr and George Harrison make the list because they really are true British icons, the longevity of their appeal making their music as recognisable today as in their heyday.
8.  The mini (car and skirt)
Both enjoying popularity in the swinging 60s, the mini skirt and mini car were worn and driven by millions. All four members of The Beatles bought one, as did a string of movie stars, even the Queen owned a Mini (car, not skirt).
The mini skirt, hit the streets of London in 1966 and liberated women and their legs. Although Mary Quant is often credited, wrongly, with inventing the mini skirt, she did make it popular and it’s stood the test of time so that girls in towns across the snow-laden country can showcase their corned-beef legs!
7.  London - Red telephone box/London black cab/The underground/London bus
All four are instantly recognisable the world over as a signature for the bustling capital, London. We may bemoan the British transport system but the underground, the double decker and the black cab are all iconic symbols (if not always reliable at getting us to work on time). And despite being replaced by a more soulless silver construction, the red telephone box is still distinctly indicative of our fair isle (chances are if you’re a teenager, you’ve probably never used one)!

6.  Marmite
Love it or hate it, it can’t be denied that the dark little pot with the distinctive yellow lid, sits proud in the list of British icons. Like HP, it too is over 100 years old and is commonly enjoyed on cheese sandwiches and toast, throughout the land. Made from the yeast cells left over from beer making, its popularity is so that we now have Marmite flavoured crisps, crackers and even tapenade!!

5.  HP Sauce
It’s just a brown liquid made up of spices and vinegar, yet we Brits cannot get enough. It’s a staple on most tables in homes and greasy spoons from Manchester to Malaga, and the iconic illustration of Big Ben and the Houses of Parliament makes it instantly recognisable. More than 100 years old, HP goes hand in hand with two other iconic food stuffs, The full English breakfast and fish and chips.

4.  Monty Python 
Quoted by students (and subsequently middle managers) far and wide, Monty Python’s unique (and once again un-PC) humour managed to insult nearly every religious group and people the world over. And still we trust Michael Palin to tell us where to go on holiday. It was a world of silly walks, dead parrots, cross-dressing lumberjacks and Spam with everything, and we just loved it.

3.  The Carry On films 
In the politically correct times of today, many of the Carry On scripts would not have passed the initial read through. Thanks to the less correct times of the 50s, 60s and 70s we got to see Babs Windsor’s boobs, Charles Hawtrey’s comic genius and listen to the dirtiest cackle of them all, Sid James. Amongst gems such as Carry On Camping, Up The Khyber and Cleo, we all have a fave!

2.  The Spice Girls
The band that coined the phrase girl power, there wasn’t a teenager in the land who didn’t want to be a posh, baby, scary, sporty or ginger spice. Breaking the American market as well as the UK, The Spice Girls were one of our best exports. Despite being responsible for some very dodgy highlights in hair styles across the land, they came, they saw, they conquered, and we walked in platform boots right alongside them.

1.  Kate Moss (at Topshop)
She’s hot, she’s cool and she oozes style. Combine that with our favourite high street shopping haunt and you’re onto a winner (the queues outside London’s flagship store, were testament to the coupling that is Ms Moss and Topshop). She single handedly put tight waistcoats and cut off denim shorts onto the fashion radar and we can only try and copy her inimitable look. Give the girl a badge, we heart Kate!

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