Sunday 28 October 2012

WHAT IS DESIGN FOR PRINT?//LITHOGRAPHY PRINTING//OUGD504

LITHOGRAPHY PRINTING:
If you are a designer, printer, or just want to print your company newsletter there are a few terms you need to know. One of them is Lithography.
The name lithography comes from lithos, stone, and graphia and was invented in Prague by Alois Senefelder around 1796. Lithography is best described as a planographic process; this is nothing more than a process for printing from a smooth surface, called a plate, to a substrate, generally paper.

In Mr. Senefelder's day lithography transferred the ink directly from the stone or plate to the substrate. Today lithography is generally called Offset or Offset Lithography; both of these terms refer to the same process. In this printing process, offset lithography, the image to be printed is rendered or etched onto a flat surface, (the plane) such as a sheet of aluminum, plastic, or zinc. Next the image is transferred to a rubber roller, and then finally to the substrate.

How does this work you may be wondering. Well the process is simple and it is based on the elementary principle that oil and water do not mix. There are a few steps in converting your image/text into a printed page so let us discuss the plates first.
In lithography the plates have a roughened texture and are coated with a photosensitive (light sensitive) emulsion. This emulsion is a suspension of two chemicals that cannot be mixed together, a common household example of an emulsion is butter or margarine.
Plates are made one of two ways: Exposure from light source with film on top of the plate, or using a machine that exposes the plate, using lasers directly from the computer. Either way creates a photographic negative of the desired image, releases the emulsion, and transfers a positive image to the emulsion. The emulsion is then chemically treated to remove the unexposed portions of the emulsion. This final step is similar to developing film at a photo lab.

When the printing plate is made, the printing image is rendered grease receptive and hydrophobic, or water repelling. The non-printing areas are rendered hydrophilic, or water attracting, and ink repelling. On the press the plate is mounted on the plate cylinder which as it rotates, comes into contact first with the rollers wet by a dampening solution or water, which adheres to the rough, or negative portions of the image. Then the plate comes in contact with the roller coated with ink, which adheres to the smooth, or positive portions of the image.
If this image were directly transferred to paper, it would create a positive image, but the paper would be moistened. Instead, a cylinder covered with a rubber surface, called a blanket, is rolled over the plate. The blanket squeezes away the water, and picks up the ink. The cylinder is then rolled over the paper, transferring the ink. Because the image is first transferred to the blanket cylinder, we call this process “offset lithography” because the image is offset to the drum before being applied to the paper.

One major advantage of the lithography is that the soft rubber surface of the blanket creates a clear impression on a wide variety of paper surfaces and materials. Lithography printing is easily recognized by its smooth print, as well as by the lack on any impression or ring of ink or serrated edges that are characteristic of letterpress or gravure printing.
Lithography has equipment for short, medium, and long press runs. Sheet-fed and web presses are both used in lithography. Sheet-fed lithography is used for printing advertising, books, catalogs, greeting cards, posters, packaging, direct mail inserts, coupons, and art reproduction.
Many sheet-fed lithography presses can ‘perfect’, print on both sides of the paper, in one pass through the press. Web lithography is used for newspapers, preprinted newspaper inserts, advertising literature, catalogs, books, and magazines.

http://www.facemediagroup.co.uk/?page=what-is-litho-printing

Lithographic printing is well suited for printing both text and illustrations in short to medium length runs of up to 1,000,000 impressions. Typical products printed with offset printing processes include:
  • General commercial printing Quick printing
  • Newspapers Books
  • Business Forms Financial and Legal Documents
  • Offset Lithographic Printing Process Overview
Lithography is an "offset" printing technique. Ink is not applied directly from the printing plate (or cylinder) to the substrate as it is in gravure, flexography and letterpress. Ink is applied to the printing plate to form the "image" (such as text or artwork to be printed) and then transferred or "offset to a rubber "blanket". The image on the blanket is then transferred to the substrate (typically paper or paperboard) to produce the printed product.
On sheet-fed presses, the substrate is fed into the press one sheet at a time at a very high speed. Web fed presses print on a continuous roll of substrate, or web, which is later cut to size. There is a total of 3 types of offset printing: non-heatset sheetfed, heatset, and non-heatset web offset. The difference between heatset and non-heatset is primarily dependent on the type of ink and how it is dried.  http://www.pneac.org/printprocesses/lithography/
Lithography is mainly used by commercial printers, printing companies that will print thousands of copies of the same item, in one production run. Lithography machines can print on both sides of paper/card and they rely on four basic colours; yellow, cyan (type of blue), magenta (type of red) and black. This is also known as the CYMK process.
1. The printing plate has the image to be printed, in relief, on its surface (the image stands out slightly from the printing plate surface).
2. The printing plate is kept dampened. Ink is applied to the plate but it is repelled from the dampened surfaces which are the 
non-image areas.
3. As the printing cylinder rotates the ink is transferred to the rubber blanket cylinder.
4. The ink, now on the rubber blanket cylinder, is pressed onto the paper or card as it is pulled through the machine. 
(The paper is trapped between the blanket cylinder and the impression cylinder - these pull the paper through the machine)

With some modern lithography printing machines the image is put onto the printing plate by shining ultra violet light through a negative 
(similar to a photograph negative). The plate is coated with a chemical which allows the ink (made from oil)  to attach to the image area.
If different colours are needed for the final print - the same card/paper will be sent through the machine and each time different 
negatives and colours will be applied. This is done until the print, which may be a poster, is completed.

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