Saturday, 20 October 2012


“The paper density of a type of paper or cardboard is the mass of the product per unit of area. The term density here is used somewhat incorrectly as density is mass by volume. “Paper density” is more precisely a measure of the area density. Paper products that let little or no light pass through (e.g. poster board) are considered dense or heavy. Paper products that allow some light to pass through (e.g. tissue paper) are considered lightweight.” – from Wikipedia
When it comes to printing one of the first thing you need to decide is which paper you choose. The thickness of the paper is quite important. Thicker paper is more durable, conveys different message and of course in most cases more expensive. To find an optimum solution look at the list of the general usage of different paper density:

  • 90 – 100 gsm – used for stationery, text for magazines and booklets, flyers and brochures.
  • 120 -170 gsm – used for text for booklets, flyers and brochures. The heavier the weight, the more “upmarket” the feel.
  • 200 – 250 gsm – ideal for magazine and booklet covers
  • 280 – 420 gsm – used for cards of all sorts and book and booklet covers.

Lamination offers a substantial protection to your printed materials.  It’s waterproof and makes the paper more durable. As a finishing option you can choose from matt or gloss celloglazing to give your designed cards or brochures something extra.


The raised print is a specialised process which involves applying a fine  powder to the wet ink and passing it through a heat tunnel which instantly creates the raised effect. Yyou can feel the text on the card, rather than just see it. Raised print can only be applied to one side of the card or paper.
Embossed printing will add elegance to fine patterns you want to  integrate into your corporate image. By adding an extra dimensions to your imagery it will change the nature of the material you present to your viewers. By giving it a quaint look your image is enhanced by a blank impression onto paper.
Foil stamping uses heat and metallic foils to create a shiny metallic eye catching finish on goods such as packaging, wedding stationery, invitations, personalised stationery, corporate stationery, gift cards, brochures and presentation folders. You can choose from different foils including black, gold, hologram and silver foils.

Linen paper stock - This is a sensible paper characterized by a subtle, calm grid woven fabric pattern, and the material has a sturdy surface with a soft color.
Tant paper stock - Unevenly embossed – only front side
Nouveau paper stock – Neat, warm, and simple looking
Silky Matte paper stock - bright white surface,  excellent color results,  excellent text legibility
Particles paper stock - Natural heavy environmental friendly paper, antique and lightly textured
Vintage Craft paper stock - Natural heavy environmental friendly paper, antique and lightly textured
Star Dream paper stock - Metallic glitter two-sided coating, elegant and luxurious look.
Star Gold paper stock - Gold glitter pattern with metallic and pearlescent two-sided coating.
Light Gold paper stock - balance of soft gold and pearl. Metallic light gold with gold shimmer.
Light Silver paper stock - Quality smooth uncoated with subtle silver glitter.
Chameleon paper stock – The sublte metallic color changes depending on the angle of the light.
Concept paper stock - Mystic metallic feel.
Card stock is the thickness of paper. Different types of paper have different thicknesses that change their use. Thinner pieces of paper are used for writing and books while thicker pieces are used for packaging material and other purposes.

    Card stock is usually discussed of in terms of weight. This may be confusing the layman, but the heavier the card stock weight, the thicker the individual slices of paper. So if you need thicker paper, buy paper with a heavier card stock weight.


    • Card stock weight is determined by the weight of 500 pieces of the paper. This amount is described either in pounds in the English Standard System or grams per meter squared in the Metric System.


    • The lightest paper is vellum paper, which is used in wedding invitations and other arts and crafts projects. Its card stock weight is only 17 pounds or 64 grams per meter squared.


    • The heaviest paper is pearlescent metallic card stock, which is used to decorate greeting cards and other types of cards. This can weigh upwards of 105 pounds or 289 grams per meter squared.

      Smooth papers are manufactured to be without bumps and of uniform thickness. They are usually used for commercial purposes or in offices where uniformity in printing is required. Some examples are copy paper, paper for printing books and newsprint. Other types of smooth papers are tracing paper and wrapping paper of various types, such as colored, printed or coated. Coated papers have a layer of color or foil applied to them, and folding color-coated paper can crack the color or metallic finish.
      Certain types of paper are made to feel rough. Craft paper, such as construction or brown wrapping, or heavier stationery, like bond-type, are strong and good for stenciling, hand printing and projects involving cutting. Woven paper has a mesh of slightly raised fibers. Embossed paper has a raised pattern, while engraved paper has a design pressed into it.
      More expensive than most paper types, handmade paper also falls into this category. Popular handmade papers include Japanese and Indian, which are manufactured with large pieces of wood pulp and fibers, making them hard to cut but often very pretty.
      THIN CARD:
      Card is produced in light and heavier weights. Thin card is flat and folds easily; this is what most greeting and note cards are made from, and it's available in various thicknesses. Stencil card and oiled stencil paper are opaque and easy to cut, but not as durable as other see-through craft materials, such as acetate. Bleached card (paperboard) is stronger than other thin card stocks and is coated with glaze.
      Thicker card stocks include standard flat brown-box cardboard and corrugated cardboard, which also comes in lighter weights and different colors. Corrugated cardboard is strong thanks to its two rows of fluting, which allow it to be folded and cut fairly easily. Individual sheets of unlined chipboard are also available, but these are less flexible and crease easily. Double-thickness chipboard is heavier and must be cut with a sharp blade.
      Other papers include the following: tissue paper (thin but strong, with sheen to it); glassine (heavy, colored and glazed); crepe (soft, stretchy and puckered); mulberry (with long thin fibers running through it, this paper is best cut with water); and other flat but specially designed, fancy sheets, such as mottled, marbled, textured, stamped, stenciled or deckle-edged (ripped finish). Handmade paper can be considered specialty paper as well.
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