“The paper density of a type of paper or cardboard is the mass of the product per unit of area. The term density here is used somewhat incorrectly as density is mass by volume. “Paper density” is more precisely a measure of the area density. Paper products that let little or no light pass through (e.g. poster board) are considered dense or heavy. Paper products that allow some light to pass through (e.g. tissue paper) are considered lightweight.” – from Wikipedia
When it comes to printing one of the first thing you need to decide is which paper you choose. The thickness of the paper is quite important. Thicker paper is more durable, conveys different message and of course in most cases more expensive. To find an optimum solution look at the list of the general usage of different paper density:
- 90 – 100 gsm – used for stationery, text for magazines and booklets, flyers and brochures.
- 120 -170 gsm – used for text for booklets, flyers and brochures. The heavier the weight, the more “upmarket” the feel.
- 200 – 250 gsm – ideal for magazine and booklet covers
- 280 – 420 gsm – used for cards of all sorts and book and booklet covers.
Lamination offers a substantial protection to your printed materials. It’s waterproof and makes the paper more durable. As a finishing option you can choose from matt or gloss celloglazing to give your designed cards or brochures something extra.
RAISED PRINTING/EMBOSSED PRINTING/FOIL STAMPING:
Card stock is the thickness of paper. Different types of paper have different thicknesses that change their use. Thinner pieces of paper are used for writing and books while thicker pieces are used for packaging material and other purposes.