Tuesday, 23 October 2012

WHAT IS DESIGN FOR PRINT?//SEVEN THINGS TO KNOW ABOUT PRINT//OUGD504

SEVEN THINGS YOU NEED TO KNOW ABOUT PRINT PRESENTATION:

BASED ON A MODEL FOR LITHOGRAPHIC PRINTING:
  • Colour Models
  • Formats
  • Artwork
  • Stock
  • Processes
  • Finishing
  • Costing
COLOUR MODELS:
  • CMYK - Print
  • RGB - Screen
  • Hexachrome - Printing Dots
  • Spot Colour - A Colour outside CMYK
  • PMS - Pantone Matching System
FORMATS:
  • Standard ISO paper sizes
  • A & SRA sizes
  • Imperial (North America) versus Metric (Rest of the World)
  • Tabloid (compact) Broadsheet,  Berliner
  • Envelope 'C' Sizes
STOCK:
  • Weights (GSM)
  • Finish - Gloss, Slik, Matt, Coated, Uncoated
  • Recyclable or Sustainable Companies (Stock & Ink)
  • Laid or Wove
  • Boards, Carton (3D Printed Flat)
  • Many More Variations
  • Plastics and Acetates (Not Paper based)
ARTWORK:
  • Document Set Up (Correct Size)
  • File Formats & Fonts (Making sure that the printer has the fonts you have)
  • Spellcheck
  • Colour Specification (Making sure the colour is consistent)
  • Printer Marks
  • Pre-Flight Checks
  • Mock-Ups (Important to see what it looks like physically before you print properly)
  • Proof
  • Sign Off (Really Important) Get the client to sign of so then if there is a problem it isn't your fault.
PRINT PROCESSES:
  • Lithographic
  • Gravure
  • Screen-Print
  • Flexography
  • PAD-Printing
  • Six Colour
  • Laminate - Gloss/Matt
  • Foil Blocking
  • Embossing/De-Bossing
  • Spot UV Varnish
FINISHING:
  • Binding (What Type?)
  • Folding and Creasing
  • Die Cutting / Stamping / Drilling
Die Cut is cut out edges (outside)
and Die Stamp is the hole in the middle (inside)


COSTS:
  • Get a quote early on, best before you start a job
  • Identical specification for 3 print estimators to work to
  • It doesn't matter how many you get printed, it's the plate that costs in standard litho
  • Sometimes the finish can cost nearly as much as the print job
  • Leant roughly what things cost(unit cost)
  • Understand viable minimum quantities. Larger printers won't do less than 1000 prints.
  • Extras/Authors corrections
  • Delivery of things? Paper is heavy and sometimes has to be delivered on a palette which can be extremely expensive.

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