Thursday, 29 March 2012


The task I decided to base my publication on was Manifesto's, I found this to be quite interesting and I want to see how much further I can go with it.  I think I will base my main idea on personal/life manifestos rather than specific manifestos such as design or politics.

1.The act or process of publishing printed matter.
2. An issue of printed material offered for sale or distribution.
3. Communication of information to the public.
manifesto is a public declaration of principles and intentions, often political in nature. Manifestos relating to religious belief are generally referred to as creeds. Manifestos may also be life stance-related.
WHAT IS A MANIFESTO? manifesto is a public declaration of principles and intentions, often political in nature. Manifestos relating to religious belief are generally referred to as creedsManifestos may also be life stance-related.
-a written public statement declaring the intentions, motives, or views of   a government, group or individual
-a written declaration of intent or principles.

I would quite like to create a refined, stylish monthly manifesto newspaper, a motivational read which would be released on a monthly basis, possibly each month have a different target audience, for example, manifestos featuring in the publication and the overall design of the newspaper would differ each month, or have different sections within the newspaper targeted at different types of people, either based on occupation, maybe general outlooks on life? etc.  I think because I plan to print on newsprint or a similar stock type will be a massive consideration as a design aspect, I want the newspaper to have a 'graphic design' style influence rather than look like a tabloid.

It is a great thing for people to have their own manifestos. Much of the modern world is lived in shades of gray. There isn’t a right or a wrong in modern society. Family norms have been established by reality TV. Ethical standards are eroded by the activities of political leaders. People can have standards for themselves. These standards create the foundation stones of our lives. A manifesto establishes this foundation and declares it to everyone, “This is who I am and what I stand for.”

You might feel a little daunted at the task of writing a manifesto. You needn’t worry. All you need is something you feel strongly about. It doesn’t really matter what the topic is. It can be whatever you want to make a statement on – politics, your work, the environment, or a social issue or cause. It could even be about sports. The important thing is to be bold. Manifestos throw your intentions into the arena for others either to agree to or not. You don’t want to just make a list of things you like or don’t like. Make a declaration as to why this is something you would go to battle for.
The mechanics of writing a manifesto are simple. First, decide what you want your manifesto to be about. Your first manifesto doesn’t have to be War and Peace. Keep it short and sweet by focusing on one topic. Is it healthy living? Is it football officiating? Is it what kind of job you will take or not take? Make a list of a couple topics. Let them sit for a couple days while you let it brew around in your mind and then settle on one.
Next step for writing your first manifesto is to lay it out on paper. Pull up your favorite word processing software and get it going. Remember you don’t have to get it perfect. You just need to get it started. For your manifesto, I suggest a format of introduction, background, discussion, declaration. The before mentioned Declaration of Independence has the same format.
Your manifesto’s introduction should establish what your target is and why you are taking aim at it. You might talk in generalities why this is important to you and why it needs to be addressed. Don’t spend too much time on the introduction, the real meat comes next.
The background of your manifesto is the hook for your reader. People want to know why this is important to you. Personal stories are what draw the reader. They want to know what motivates you, thereby bringing them into the rationale. Also this is for yourself to explore why this gets your blood boiling and why you feel the attraction to it. The background isn’t just for the future readers. Even if you don’t intend to ever show this to another living soul, be honest in the background of your manifesto. If there was some element of abuse, emotionally or physically, try to write about it. This is a good place to talk about perceived slights, snubs. Every time you reread it, the background will bring you back to why this is a passion for you.
The discussion is where you make your case. Manifestos are gritty. This is not the place to dance around and try not to antagonize anyone. Simply say why you believe what you believe. Some will agree and some won’t. You will upset some people if your manifesto is bold. Don’t use a pro and con approach. Take that attitude that what you believe is the only approach and work from there. Go ahead and attack counter opinions and say why they don’t make sense. Most of all, state why this is important to you and it is important enough to make it a manifesto.
Finally, make a declaration in your manifesto. What will you do as a result of the manifesto? What will you not do as a result of it? Are you going to stop watching television? Are you going to seek out another line of work? Make a declaration that reflects what you stand for.
Experiences that foster happiness should have the following qualities:
Experiences can be based in real life or in fantasy, but reality and fantasy must empower one another in a way that the whole is better than the absolute sum of the separate experiences.
  • Make people feel confident of themselves.
  • Make people feel they can do something better. Empowers people to do something in a better way.
  • Improve people's lives helping to solve existing pragmatic problems
  • Make people have an enjoyable and fun time during the experience, thus making life worth to be lived.
  • Surprises people in a magic way, bringing delight to the eyes and making the mind wonder.
  • Create an emotional connection between everyone involved, the experience itself and the one supporting the experience (a brand or a person)
  • Make the world a better place to live
  • Strenghten relationships between people that live the same experience

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