Charles Front was the young illustrator who designed the lettering on The Beatles Rubber Soul album. Back in 1965, Art Director Charles Front was asked by Bob Freeman, the Beatles' photographer, to create artwork for a new album sleeve; Rubber Soul. Front's design, squeezing the words Rubber Soul into a shape that resembled the drip of rubber from a milked- rubber-tree (an early example of playful bubble-shaped lettering) quickly became a template for the poster art of the period, and would slowly, very slowly, influence the design of more creative forms of typography over the coming decades.
A cursory glance at the Beatles album designs around, and even after Front's design, reveal that whilst album covers became increasingly innovative, vivid, and colourful, the typography was more often than not less adventurous. And the fact that the influence of that iconic design can still be detected today, with very few people knowing a great deal about the designer himself, speaks volumes about the quality of the work.
Iconic Beatles artwork under the hammer
Original artwork used by the Beatles on their Rubber Soul album goes up for auction on Wednesday having lain forgotten for 42 years in its artist's attic. Charles Front was a little-known art director in London when he was approached by Bob Freeman, the Beatles' photographer, to create artwork for a new sleeve.