Before considering design ideas for the label design I decided to research Leeds Brewery and Hellfire beer to inform my design direction, hopefully this will help to make some decisions when coming to decide on a design and concept for the label.
ABOUT LEEDS BREWERY:
Leeds Brewery was established in June 2007 and is the largest brewery in the city.
Although we are a young company, over the last five years we have developed a reputation as one of the best and most consistent new breweries in the north of England. Within our team we have a wealth of experience which ensures that every aspect of the brewing process comes up to our highest standards. Our beers are now widely available across Yorkshire and can increasingly be found further afield
We currently brew on a 20 barrel (6,000 pint) brew house and have a weekly capacity of 60,000 pints. We produce four permanent beers; Leeds Pale, Yorkshire Gold, Leeds Best and Midnight Bell alongside a range of quarterly seasonal beers. We also have two bottled products; Leeds Best (500ml) and Hellfire (330ml).
Using only the finest possible ingredients – choicest hops, select British malted barley, and our unique Yorkshire yeast – we are confident that our beers are some of the finest ales available. Coupled with our contemporary and instantly recognisable branding, we think our beers make a valuable and popular addition to any bar.
Our beers are available to customers directly from the brewery, through SIBA DDS, and via most large and medium sized wholesalers.