Wednesday, 12 December 2012
RESPONSIVE//FEEL GOOD: KEY AREAS OF BRIEF//OUGD503
IMPORTANT AREAS OF THE BRIEF:
We think our pack designs look good. The designs are simple, colourful and impactful on shelf, the brand name is clear and most people get the fact that we are offering tasty, healthy drinks.
Brief #1 please focus on the label designs rather than the bottle shapes. We’d
like the ideas to focus on our still and sparkling juice ranges but ideally you’d also demonstrate how your idea could be translated to our other ranges. We’ve supplied the current brand typeface and logo, but please feel free to change, challenge and be creative.
RANGE TO FOCUS ON: