After looking at the Feel Good brief closely and trying to generate some successful ideas for brand awareness, taking into account previous entrants, I have decided to change to the Feel Good brief 1. This is because some of the ideas I had link appropriately to the first brief rather than the second. I have been looking into Innocent Smoothies branding and packaging and looking at what makes Innocent marketing more successful than other products of similar standard. I have been looking at interesting packaging and label designs and in particular Innocent's 'Big Knit' campaign, which is a novelty extra as part of the packaging which helps sell:
I want to create a new, exciting design for the label and something extra as a novelty item to help sell the product. After looking at the Innocent 'Big Knit' campaign I feel this is something that helps sales increase and I feel something similar but more appropriate to 'Feel Good Drinks' would work well.
All the research I've done is still relevant to the brief its just the outcome will be different. This is the new brief: