Tuesday, 14 January 2014


I thought for the exhibition it would be appropriate to design a manifesto of the DIAs design beliefs and values, Medieval Modernism and the London Underground helped to compile a list of quotes that were very specific to design and the making of the underground and shaping the city and the community.

In terms of layout, I tried to look at a very simple, modernist style of design.  I titled it the design for everyday life because that makes reference to William Morris and also because when Pick talks about his design philosophies he feels it should be applied in other aspects and not solely for design as he wanted to impact on the community.

I thought in terms of modernist style I wanted to incorporate the bold numbers for each point of the manifesto

that the city which we build must be fit for trade, for government, for traffic, for social intercourse; 

second that soundness in workmanship and materials will compel beauty out of a craftsmen, that a city of good bricks or good stone well laid and well dressed will be a shell which will attract the graces of ornament; 

third, that ornament shall cost effort and money, and so shall be of value; that a city shall not be covered in cheap ornament, anymore than a person with cheap jewellery; that the ornament shall be employed sparingly to emphasise that which is worth emphasis, and not to set up a competition of building with building which eventually destroys all emphasis and with it all meaning; 

fourth, that the material should be respected and should be rightly treated, that the city should choose an architecture of brick or stone or steel and concrete which will announce itself, which will allow of the right handling of the material; 

fifth, thats there shall be orderliness and proportion in all things, that the parts of the city shall fit together, that one part shall not conflict with another part.  It is useless to seek for beauty, but if you seek after these principles, we believe beauty will be added onto you, the beauty that is truly yours, and not the beauty that is borrowed or copied from another.
In terms of images I wanted to use Pick as he obviously is the key figure and is not recognised as he should be when people think of the London underground and its design, in fact smaller figures in the design of the London Underground are noted more such as Charles Holden.
I thought it worked better when selecting a range of images from various members of the DIA or people that agreed and championed the same rules as Pick.  These three figures are Pick, central, Charles Holden and Nikolaus Pevsner.
I thought it would be appropriate for the ticket design to show Pick as the leading figure of the Underground design, keeping consistent with the exhibition style the same text is applied and colour scheme.
Things that need to be included on the ticket:
  • price
  • date
  • ticket number
  • quote
  • exhibition logo

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