Social Networks
• The male and female split on social networks is bang on 50%
• US Presidential election & London Olympics helped boost global advertising spend in Q3 2012 by 4.3 per cent
• Olympics & the Jubilee, both of which saw heavy coverage on social media, may have been a driver in recruiting new users for 2013 in the UK
• On social networks, 69% of follows are suggested by friends
• The untapped business value of social media is $1.3 trillion, most of which comes from improved office productivity
• 34% of marketers have generated business using social media
• Social Media is the number 1 activity on the web
• Only 14% of users trust advertising opposed to 90% who trust recommendations online
• US Presidential election & London Olympics helped boost global advertising spend in Q3 2012 by 4.3 per cent
• Olympics & the Jubilee, both of which saw heavy coverage on social media, may have been a driver in recruiting new users for 2013 in the UK
• On social networks, 69% of follows are suggested by friends
• The untapped business value of social media is $1.3 trillion, most of which comes from improved office productivity
• 34% of marketers have generated business using social media
• Social Media is the number 1 activity on the web
• Only 14% of users trust advertising opposed to 90% who trust recommendations online
YouTube
• YouTube is the second largest search engine in the world!
• Every minute, 72 hours of video are uploaded to YouTube
• Every minute, 72 hours of video are uploaded to YouTube
• Females are doing the majority of pinning with 80% of #Pinterest users who are female
• Pinterest was the big noise during 2012, but the UK Pinterest population was a tiny fraction of that in the US
• On Pinterest, 80% of pins are re-pins
• Pins with prices get 36% more pins than those without
• Pinterest was the big noise during 2012, but the UK Pinterest population was a tiny fraction of that in the US
• On Pinterest, 80% of pins are re-pins
• Pins with prices get 36% more pins than those without
Instagram
• Instagram saw its share of social media traffic grow by 17,319 percent last year
• Instagram is currently ranked 6th amongst UK social media sites by visits, with 1.46% of all social media activity
• More than 5 million photos are uploaded to Instagram every 24 hours
• Instagram is currently ranked 6th amongst UK social media sites by visits, with 1.46% of all social media activity
• More than 5 million photos are uploaded to Instagram every 24 hours
Google+
• 135 million people are actively posting on G+
• Websites using the +1 Button increase page traffic by 350%
• The Google+ button is used 5 million times a day
• Websites using the +1 Button increase page traffic by 350%
• The Google+ button is used 5 million times a day
• The proportion of the UK population registered with Facebook has gone over the 50% mark for the first time, and now sits at just under 53%
• Facebook UK loses 600,000 users in December 2012
• More of the population is using Facebook in the UK than in the US
• 1 million websites have integrated with Facebook
• There are 33 million #Facebook accounts in the UK alone!
• 210,000 years of music has been played on Facebook
• 80% of users prefer to connect with brands on Facebook
• 23% of users check their Facebook account 5 or more times a day!
• If Facebook was a country it would be the third largest in the world!
• 69% of parents are friends with their kids on Facebook
• Facebook UK loses 600,000 users in December 2012
• More of the population is using Facebook in the UK than in the US
• 1 million websites have integrated with Facebook
• There are 33 million #Facebook accounts in the UK alone!
• 210,000 years of music has been played on Facebook
• 80% of users prefer to connect with brands on Facebook
• 23% of users check their Facebook account 5 or more times a day!
• If Facebook was a country it would be the third largest in the world!
• 69% of parents are friends with their kids on Facebook
Twitter
• Just over 17% of Twitter users are in the UK, so that would give us a total figure of 34 million live accounts in the UK
• Still, the vast majority (81.1 & 74.1% respectively) of accounts have fewer than 50 followers, and follow fewer than 50 accounts themselves
• Engagement is key: "56% of customer tweets to companies are being ignored
• In the last 6 years: "Since the dawn of Twitter there has been a total of 163 billion tweets
• The average Twitter user has tweeted 307 times
• 56% of customer tweets to companies are being ignored
• 53% of people on Twitter recommend products or services in their tweets
• Still, the vast majority (81.1 & 74.1% respectively) of accounts have fewer than 50 followers, and follow fewer than 50 accounts themselves
• Engagement is key: "56% of customer tweets to companies are being ignored
• In the last 6 years: "Since the dawn of Twitter there has been a total of 163 billion tweets
• The average Twitter user has tweeted 307 times
• 56% of customer tweets to companies are being ignored
• 53% of people on Twitter recommend products or services in their tweets
• The total number of LinkedIn users in the UK passed the 10 million mark during 2012, and is now approaching 11 million
• Linkedin represents just under 18% of the UK population making it the number one professional social networking space for the UK
• 79% of LinkedIn users are over 35, and it’s also the only main social media site where men outnumber women
• Every second 2 new members join linkedin
• Linkedin represents just under 18% of the UK population making it the number one professional social networking space for the UK
• 79% of LinkedIn users are over 35, and it’s also the only main social media site where men outnumber women
• Every second 2 new members join linkedin
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