Saturday 4 May 2013

WHAT IS GOOD?//PARIS//HOTEL BRANDING//ROOMS//OUGD505

AMPERSAND HOTEL BRANDING:
ROOMS AT THE AMPERSAND
Our luxury hotel rooms in Kensington are inspired by the local London neighbourhood, with the design of our luxury London hotel rooms referencing five central concepts - botany, music, geometry, ornithology and astronomy. These Victorian values of discovery and wonder, which define South Kensington's museums, appear in the design of all 111 rooms and suites, from the pattern of the V&A's costume collection, to the Science Museum's planets and phials, from the Natural History Museum's ornithological drawings to the drama and ceremony of the Royal Albert Hall. This modern sense of whimsy, however, never detracts from the comfort that lies at the heart of a night well slept.

ROOM BRANDING FOR HOTEL:
In terms of what type of room and what room names I could possibly have I have been thinking about the Paris Metropolitan and using each underground line as a room type and each stop as a room name.  This is something that could work because the French language romanticises the names of the places, however, I need to keep thinking about other possible solutions as some stop names probably wouldn't suit the branding of the hotel.  I will look further into it and decided whether another topic could be more fitting for it:

OTHER POTENTIAL THEMES:

  • French cinema
  • Famous architecture (too touristy?)
The metro could work as its noted for its density within the city limits and its uniform architecture influenced by Art Nouveau:
LINE FIVE:
Paris Métro Line 5 is one of the 16 metro lines built in Paris, France. It crosses the east of Paris from Bobigny to Place d'Italie. It is the eighth busiest line on the network.

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